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March Engineering Update

We go behind the scenes and show off some of our internal staff tools.

PAX wasn't the only reason for an empty office last week. While Jeff and the gang headed to Boston (I did end up buying a lot of beers btw) Andy and the engineering team spent the week in Atlanta for PyCon. We've recently started a small team in Prague, Czech Republic led by Honza Král. They're primarily working on our backend infrastructure, making the sites faster and have a higher uptime. This was the first week all the engineers have been under the same roof (or sang karaoke) together. I figured now would be a good time to give our community an update on what we've been up to the last few months. 
 

Distillery

 
 One toolset to rule them all.
 One toolset to rule them all.
About a month ago we switched most of our internal staff tools to a unified platform we've internally dubbed Distillery. We now have a central, site-agnostic toolset that we use to publish articles, quests, videos and promo content on the sites. Traditionally we've spent little time on staff tools since our editorial friends using these tools are right beside us. They let us know about the bugs, but we subdue them with a beer in favor of improving user-facing products. After three years, it's finally time to clean house and make something a bit more professional. Our end-goal is to make the world's best publishing platform for the management of structured data, social-from-the-start websites. 
  

Rubix


  What kind of automatic emails are we sending to users? How many times are they clicking through? Now we know.
  What kind of automatic emails are we sending to users? How many times are they clicking through? Now we know.
One of the fundamental problems we have as a company is trying to tell people what makes our sites different. For anyone that has never hit an edit button, you might confuse our sites for being yet another blog network. So after an inspirational Django-Dash code sprint last year (We placed second... grr) we decided to build an internal analytics platform to showcase the sheer amount of data that goes through our sites. While the rest of the web tends to be pageview centric, we care more about what content our users are actually contributing and not what logged-out users are consuming. Not only does it let us pinpoint our best users, but we now know how far people make it through long-form videos, how many API requests we get every day, what data those consumers are most interested in, and a plethora of other stats. Here's some quick stats: 
 
  • We had 5 million API requests in February.
  • In February 718 Wiki tasks were closed by users.
  • Comic Vine had over 40,000 wiki submissions alone in February.
  • This year, Giant Bomb's Catherine Quick Look is our most watched video.
  • User The Dark Huntress is Whiskey Media's top commenter this year.
  • Our users comment on other users' blog posts more than on videos or articles. 

A New WYSIWYG Editor

 
 How Mike debugs our WYSIWYG.
 How Mike debugs our WYSIWYG.
Mike Horn is currently at work building a new WYSIWYG editor called Parchment. After years of hacking on top of existing editors we decided this time to start from scratch and make an open-source one that can be contributed to from others outside of Whiskey Media. Hopefully this will mean better support across different browsers. We're building a plugin-architecture that we can use to improve things like image galleries, lists, photo uploads and off-site embeds. In general we want to be smarter about cleaning existing code that users paste into the editor. From a designer's standpoint, I'll finally be able to know that all the images, paragraphs and links don't have weird padding issues. We're also adding some more polish to the user interface and have some clever ideas for automatic link generation and table creation. It's a work in progress, but we'll update the blog later with a github repository if you'd like to help contribute or just check out Mike's awesome codes. 
 

Hulu, Amazon and iTunes on Screened

 
Ethan's been working on Screened to get Hulu, Amazon and iTunes episode links tied to our TV show pages. Screened continues to grow its database at an insane rate. At this pace, we'll soon have more TV and movie data than we do game or comic book data. If you're looking to help out, simply add a link to a Hulu or Amazon on any of our show pages and our furious robots will match up the correct episodes. 
  
Andy's also working on the Netflix integration to make it more stable and add new features. Look for more notes on that soon. 
 

Improvements in Design

 
A new nav is in the works. 
A new nav is in the works. 
Alexis has begun a deep dive into our core design practices. After his restyle of the livestream chat I'm really excited to see what other parts of my initial designs he can refresh. He currently has a new header treatment for Giant Bomb and Comic Vine that should remove a lot of the pixel hunting and frustration people have with our current navigation structure. Over the coming months we'll be going through and improving sections of the sites in a similar way with the goal of simplifying and improving existing features before rushing head on into new ones. Expect changes to our wiki, image and list systems.
Mercy_on March 22, 2011 at 11:47 a.m.
<_< I have no life. But go Whiskey Media!
AtomicEdgeon March 22, 2011 at 11:48 a.m.
Love what you've done with the place guys! 
 
I honestly think that the tools you guys put together are world class, and I can't wait to see what you come up with next. 
 
Dave, take my membership fee from the Whiskey Media vault, and buy the Top Men a drink. Stat.
sora_thekeyon March 22, 2011 at 11:53 a.m.
@the_dark_huntress said:
" <_< I have no life. But go Whiskey Media! "
Hahaha! Congrats!
reddinon March 22, 2011 at 11:55 a.m.
Interesting read. I hope one of the navigational improvements is a proper search page, from which I can open multiple links in different tabs.
Daniel_Newtonon March 22, 2011 at 12:02 p.m.

Over the coming months we'll be going through and improving sections of the sites in a similar way with the goal of simplifying and improving existing features before rushing head on into new ones. Expect changes to our wiki, image and list systems. 

You guys have no idea how happy those two sentences have made me. 
Especially the part about lists. That stuff has needed a facelift for a long time. 
 
Also, here's an interesting idea for you guys: what about a site that works like Delicious Library, except it's all stored online. So it would be like a big database of... everything. All the different releases of video games, movies, music... toys... bath soaps. Anything and everything that has a bar code (and various other information to help identify it). The other Whiskey sites could then pull info over from that site for all the video game releases on a Giant Bomb game page, DVD and Blu-ray releases on a Screened movie page, etc. I could ramble on but I'm sure you guys get the idea, THE POSSIBILITIES WOULD BE ENDLESS! 
 
Anyway, enough of me rambling about a dream site that doesn't exist. 
The design upgrades by Alexis look good, can't wait to see what that guy comes up with.
PatVBon March 22, 2011 at 12:04 p.m.
Awesome! These sound like some pretty great improvements! 
 
Have you guys given any thought to some kind of TV guide feature on Screened? I'm not sure how hard that would be to implement, but it would be awesome to see TV listings on the site and be able to click through directly to the wiki.
H2Oyeaon March 22, 2011 at 12:07 p.m.
Is it an accomplishment that my username is in the last pic? I guess not. New nav looks slick.
Portison March 22, 2011 at 12:34 p.m.
This update was the shit. Love stuff like this -- it's really interesting.
KingOfIcelandon March 22, 2011 at 12:46 p.m.
The new nav looks sick as hell! 
 
Good to see that you're going back and upgrading all the old stuff, some of it feels kinda creaky.
takua108on March 22, 2011 at 1 p.m.
I'd be interested in seeing a breakdown of API request sources :D
snide staff on March 22, 2011 at 1:09 p.m.
@takua108 said:
" I'd be interested in seeing a breakdown of API request sources :D "
It's almost a half/half split between CV and GB.
Mushiron March 22, 2011 at 1:19 p.m.
I love these kinds of posts! Please keep 'em coming? 
 
Any idea when we could be seeing the new wiki editor? Really excited for that.
mbkishon March 22, 2011 at 1:27 p.m.
Keep up the awesome work guys! Remind Ethan that he needs to also fix the issue with Netflix account syncing on Screened! 
snide staff on March 22, 2011 at 1:45 p.m.
@mbk337: Andy's working on that currently 
 
@mushir: The new editor should be out in the next couple weeks.
MattyFTMon March 22, 2011 at 1:50 p.m.
The new navigation design looks weird. Weird in a good way, but still weird.
Brackynewson March 22, 2011 at 4:47 p.m.
I have not been this excited since you blew the doors off the joint in 2008. Sounds like an impressive upgrade! And godspeed Mike with the WYSIWYG... you might make internet history.
Chrison March 22, 2011 at 4:49 p.m.
Hah, pretty cool that the Catherine Quick Look is the most viewed video!
Pkshieldson March 22, 2011 at 5:18 p.m.
Y'Know what just totally bummed me out? Reading this and thinking "Aww, there's no way I could possibly be a best user..." 
 
New Navbar and WYSIWYG editor look like huge improvements, cannot wait to see how they turn out.
UnsolvedParadoxon March 22, 2011 at 7:26 p.m.
Awesome, I always enjoy getting a peek at the going-ons behind the scenes. Cheers, Dave!
Redemptionon March 22, 2011 at 7:36 p.m.
Where do you see Anime Vice in 5 years?

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