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The Wild World of Community Promos

Did you know that most of our top banner promos come from users?

I got my start as a designer by building small web-sites for the various gaming clans and guilds I used to be in during the early years of the Internet. It wasn't easy. There wasn't much documentation or coursework for a curious 15-year-old that wanted to elevate his web and Photoshop skills to something better than a starry background. After I realized I wasn't getting many "hits" on my first GeoCities page, I figured I'd volunteer on larger, established sites to practice my craft. Mostly this involved making images and logos to accompany the stories that went up. 
 
It was under that spirit (and let's be perfectly honest, my own laziness) that I started asking our community to help out making the top slot promos that show up on our sites for live-shows and big events. In concept, it's just about the stupidiest thing a growing company can do. Let's give our users access to the most important part of our homepage! In practice though, it's turned out way better than I could have ever imagined. Each week we get at least a dozen really well done promos submitted by our fans for events like Thursday Night Throwdown and The Screening Room. 
 
Not everything is great. Remember, most people are submitting these for the same reason I did when I was 15. They just want the practice and to have their work seen and critiqued. But many of the promos are extremely well done. There have definitely been a couple weeks where Ryan and I had to get a third vote to pick the winner.  

 The amount of in-joke detail is insane.
 The amount of in-joke detail is insane.
The above image for Bad Company 2: Vietnam's TNT by Giant Bomb user cookiesforbreakfast is probably my favorite ever submitted. While there's no doubt that it is one of the most polished, it's more the attention to detail and Giant Bomb lore that caught my eye. Note the following:  

  • The pac-man pin on ryan's helmet.
  • The nine of spades, a reference to a bum card trick we tried to pull on camera.
  • Not only does the cigar looks natural, but the smoke from it and the guns sits on a plane that fades into the background.
  • The shadow from the helmet that covers his face and the trickle of blood escaping his brow.
  • The fact that you'd never know those aren't Ryan's hands.
  • Lastly, the god-damned awesome highlight work on Ryan's face that perfectly match the lighting on the guns.
 
When we started accepting user promos I thought I'd get some interesting Photoshop mash-ups and the usual bad cut-outs. I never thought we'd get submissions that were better than something that I'd be able to create myself. So much for ego. Here's a scattering of promos from the previous year in case you missed them while they were up. If you're interested in helping out, there's a whole bunch of users on a shared Dropbox that can give you an invite. It's a pretty chill crowd.

coonce staff on March 2, 2011 at 2:40 p.m.
These are really really really good promos. That gallery is awesome.
Matton March 2, 2011 at 3:21 p.m.
These are great!
buzz_clikon March 2, 2011 at 3:26 p.m.
Yeah, that TNT image from cookiesforbreakfast is simply brilliant. Skill, nuance and humour all coming together in the one fantastic shoop!
amorbison March 2, 2011 at 3:27 p.m.
The promos are probably the part I always look forward to before any of the live shows.
Daniel_Newtonon March 2, 2011 at 3:30 p.m.
I totally missed the Pac-Man pin and playing card on that promo before, damn, I need to look at these more closely, they're pretty amazing. Maybe I'll have a crack at it myself some time.
Alpha1on March 2, 2011 at 3:31 p.m.
This is why the Whiskey Media community is the best community ever. 
Ghost407on March 2, 2011 at 3:33 p.m.
I only wish I was more creative!  These guys are amazing!
Weltalon March 2, 2011 at 3:42 p.m.
Everything from creative to creepy, people love to put your faces on other peoples bodies. I mean, I do too but those are for my personal collection.
cap123on March 2, 2011 at 3:51 p.m.
People on this site are bloody brilliant.
rargyon March 2, 2011 at 3:51 p.m.
Was the Inception Screening Room promo any good?  I missed it.
RecSpecon March 2, 2011 at 3:52 p.m.
Those promo images are always awesome to see. 
cap123on March 2, 2011 at 4:03 p.m.
also you totally used my banner, so thank you.
B0nd07on March 2, 2011 at 4:16 p.m.
Great article!  I don't blame you and Ryan for occasionally needing a third opinion; this community does some great stuff.  And thanks for picking one of mine to show in the gallery.
milkhamon March 2, 2011 at 4:34 p.m.
That Ryan/MODOK one is awesome
CFBon March 2, 2011 at 5:11 p.m.
Thanks so much, Dave! It's a real honor to have something like this featured on my favourite website and community's homepage.
ShadowViruson March 3, 2011 at 2:26 p.m.
All the community banners are astounding I think. I love contributing my efforts to the site every week and everyone who contributes is so talented. It's cool to see them here on the new site!
Stefanon March 3, 2011 at 3:27 p.m.
I've been with you since the fall and rise of Jeff and I've got to say that you always delivered no matter what and that includes all brands. Though games might be my first love you got me interested in comics, movies and all the goofy tested stuff - intelligently.  
I'd also like to say thanks to the guys behind the cameras. Their occasional appearences on screen are quite refreshing. Cross-brand videos are great as well.  
For the future, I'd like to see cross-website forums, maybe the off-topic parts. Connected databases sound great, too though I assume that it would be a nightmare to change the system on such a deep level. A podcast derived from the happy hour part would be nice as well, where one guy/girl from each webside shows up to discuss the latest and greatest in their department.  
I hope that the ride will last forever, you guys have been good to me :-)
VicRattleheadon March 3, 2011 at 4:03 p.m.
cookies promos are always awesome
Res3ton March 3, 2011 at 4:15 p.m.
All the talent from the community promos is amazing, and makes me want to kill myself.  RODOK is amazing!
mbk337on March 4, 2011 at 11:34 a.m.
I really love these banners. They blend comedy, iconicity, with information. Love the Ryan Vietnam promo as well, perfect lighting on it. Also, that Ryan Modok is so great!

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